If you’ve ever started wondering about the best way to launch a mobile app, you’ve likely searched “what is cross platform app development.” But the biggest question is, how can cross platform app development benefit your business?
Simply put, it’s a way to build mobile applications that work on iOS and Android using a single codebase. This method can save time, cut costs, and increase platform consistency. For small to mid-sized businesses, especially in smaller markets like ours here in Marietta, this can make mobile app development more accessible and affordable.
Let’s explore what cross platform development involves, how it compares to traditional methods, and what to consider when choosing this approach.
What Is Cross Platform App Development?
Cross platform app development is a method of creating apps that run on multiple operating systems—typically iOS and Android—using one shared codebase. Instead of building separate apps in native languages (Swift for iOS and Kotlin or Java for Android), developers use frameworks that support deployment to both systems at once.
Popular cross platform frameworks include:
- Flutter (by Google)
- React Native (by Meta)
- Xamarin (by Microsoft)
These tools allow developers to write code in languages like Dart (Flutter), JavaScript (React Native), or C# (Xamarin) and compile it into applications that function across different devices and operating systems.
Benefits of Cross Platform App Development
There are clear reasons many businesses, especially local businesses with limited tech budgets, choose cross platform development over native development.
1. Cost Efficiency
Developing one app for two platforms costs significantly less than building two separate apps. For small businesses in Marietta, this can mean faster launches with fewer upfront expenses.
2. Faster Time to Market
With one codebase, developers spend less time writing and maintaining code. This helps your app get to market faster, which is crucial in competitive industries.
3. Consistent User Experience
Using the same design and functionality across devices improves brand consistency. Customers on Android and iPhone will get the same experience, regardless of device.
4. Easier Maintenance and Updates
You only need to update one codebase. Bug fixes, new features, or security patches can be rolled out to all users simultaneously.
5. Wider Audience Reach
By launching on both iOS and Android simultaneously, you immediately tap into a broader market, which is important for maximizing visibility and engagement.
Limitations to Be Aware Of
However, it’s important to note that cross platform app development isn’t a one-size-fits-all solution. There are a few limitations to consider:
- Performance Gaps: Native apps may perform better, especially those needing advanced animations or hardware features like GPS, camera, or Bluetooth.
- Limited Access to Device Features: Some cross-platform frameworks may not support all device APIs.
- Design Challenges: Maintaining a native look and feel across platforms can be harder with one shared codebase.
That said, these trade-offs are minimal for most business applications—such as scheduling apps, loyalty programs, or eCommerce platforms.
How We Help Marietta Businesses Build Smarter Apps
At The Valley List, we work with local business owners in Marietta, Ohio, to help them create practical, user-friendly, and budget-conscious apps. Cross platform development is often a great fit for our clients because it aligns with their goals: quick development, quality design, and cross-device support.
We begin by identifying your needs—what the app should do, who it’s for, and how it fits into your business model. From there, we recommend the best technology (Flutter, React Native, etc.) and walk you through each step of the process.
At The Valley List, we understand that every business is unique. That’s why we take a customized approach to every project. Whether you’re building your first app or updating an existing one, we’re here to help you make smart decisions that lead to long-term success.
Final Thoughts
Cross-platform app development allows businesses of all sizes to reach more users and reduce development costs. It‘s a practical, efficient method for building mobile apps that work on both iOS and Android.
At The Valley List, we don’t just consult, we excel at building apps. We work directly with businesses in Marietta, Ohio, to design, develop, and launch reliable, affordable, and user-friendly mobile applications. Whether you’re starting from scratch or updating an existing app, we’ll guide you every step of the way—from planning and design to development and deployment.
If you’re ready to bring your app idea to life, contact us today to schedule a free consultation.
