Stronger Local Presence: Fast Site, Clearer Services, and Leads that Stick
Elite Pest Management serves homes and businesses across the Mid-Ohio Valley, boasting over 29 years of experience. The team emphasizes certified technicians, progressive solutions that reduce risks to people and the environment, and region-specific expertise across general pests, termites, bed bugs, and seasonal programs. They’re state-certified in West Virginia and Ohio, with additional training including IPM and AIB, and position themselves as a locally owned provider focused on personal service from inspection through follow-up.
The Problem
The existing site needed design cleanup, faster performance, and clearer pathways to quotes and service pages. Search visibility and paid acquisition were inconsistent, and hosting required a managed setup to ensure reliability of SSL, backups, and updates during seasonal demand spikes.
Our Approach
We delivered a fresh WordPress build with streamlined navigation and mobile-first layouts, then tuned performance to reduce page weight and improve load times. Core service pages (general pest, bed bug, termite, seasonal prevention) were reorganized with direct “Request a Quote” calls to action and on-page SEO fundamentals. We set up and now manage hosting, SSL, automated backups, and monitoring. On the growth side, we implemented baseline technical SEO, location and service-term targeting, and launched paid search campaigns aligned to high-intent queries, with conversion tracking on quote requests and click-to-call events.
