Custom-Apparel Site with a Built-In Price Calculator and Zero-Drama Upkeep
Swiftees Apparel is a custom apparel company specializing in staff uniforms, merchandise, and artwork design. They partner with businesses to elevate their brand image, offering a range of products including custom shirts and hats, business cards, and signs. They source materials from top brands and apply high-quality production techniques. Their site showcases portfolio work across various industries and services, including online stores, merchandising, fulfillment, and staff uniforms.
The Problem
They needed a clean, modern site that showcases their capabilities without overwhelming buyers, provides prospects with a fast way to estimate costs, and remains stable under routine content and catalog changes. Performance on mobile and predictable maintenance were non-negotiable, since most first touches are quick “price check” visits.
Our Approach
We designed a custom WordPress site that highlights Swiftees’ value proposition and work samples, and then built a custom price calculator so prospects can get ballpark numbers without waiting for a quote. Clear calls to action route visitors to “Get a Quote,” “Start an Order,” or request a product catalog. The build utilizes lightweight components, image discipline, and caching, ensuring pages load quickly on phones. We host and maintain the stack end-to-end, handling SSL, backups, updates, and uptime monitoring, and we provide ongoing maintenance for as-needed changes. Result: fewer emails just asking “how much,” more qualified project starts, and a site the team doesn’t have to babysit.
